What to select for my FB Ads


#1

Hey everyone,
I have a question about FB ads. My Shopify store is now live and I want to create my very first FB ad. When I create my first ad, do I select “traffic” or “conversions”?
Thanks!


#2

I would usually start with traffic and later change the ad set to conversions when the ads get a good amount of traffic.


#3

Thanks for the info.