Triple Whale

Triple Whale is an analytics dashboard for online brands, mostly on Shopify. It pulls orders from the store and spend from ad platforms such as Meta, Google and TikTok, then shows profit, return on ad spend and customer value in one place instead of in each ad account, with daily summaries for the team.

Its attribution uses a tracking pixel on your site to follow a shopper from ad click to order, which helps when ad platforms each claim the same sale. AI features answer questions about your data in plain language.

Treat any attribution model as an estimate. Compare it with your own order data and with a simple holdout test now and then, especially before you shift a large share of the ad budget.