Yotpo

Yotpo collects product reviews after purchase, shows them on product pages and passes ratings to Google so they can appear in shopping results. Alongside reviews it runs loyalty and referral programs, so points, rewards and review requests sit in one place.

Review tools work by timing: the request goes out after delivery, when the customer has had time to use the product. Photo and video reviews tend to be the most useful to the next shopper. Short questions about fit, size or use, added to the request, give later shoppers more to go on than a star rating alone.

Check how a tool handles negative reviews and moderation. Hiding honest bad reviews breaks consumer protection rules in many places, including the FTC's rules on fake and suppressed reviews in the US.